TASAKI reports JPY 2.2 million MAGOKORO JAPAN donation for children bereaved by the earthquake

Reporting and donation dates

TASAKI published its annual MAGOKORO JAPAN donation report on October 16, 2026. The brand says it donated JPY 2,200,000 in proceeds from the designated products on October 15 to 3.11 Juku, an organisation supporting children who lost parents in the Great East Japan Earthquake.

How the bracelet expresses companionship

Lottery applications for this charity bracelet ran from March 11 to 16, and the brand now confirms that the prepared stock sold out. This update concerns the completed donation, not a relaunch. MAGOKORO JAPAN began in 2011; the original announcement describes the 2026 design as two hearts drawing together to become one.

The official product photograph shows an open heart overlapping a rounded, solid heart, with a pearl at one side and a fine chain returning attention to the centre. In JEWEL DAILY’s visual reading, the asymmetric hearts make companionship legible through construction, beyond the project name. Material specifications not established by the photograph are not inferred.

Recipient and scope of support

The recipient is the Public Interest Incorporated Association for Cultural and Sports Support for Orphans and Bereaved Children of the 3.11 Earthquake, known as 3.11 Juku. According to the brand, it supports tutoring, home tuition, music education and other lessons for children who lost parents, with the aim of continuing support until adulthood.

From product promise to execution

The price and donation should be read separately: the bracelet was JPY 22,000 before tax and JPY 24,200 including tax, while the reported donation is JPY 2,200,000. We retain the brand’s stated amount, without inferring unit sales or multiplying the tax-inclusive retail price into a different donation total.

For jewellery charity projects, JEWEL DAILY looks for a completion date, amount and named recipient after the sale. This report adds an execution record, not an independent evaluation of the benefit delivered. The complete Japanese report and its original images appear below; the product photograph comes from the same brand’s March 4 project announcement.