Swarovski Classica gives silver jewellery a calla-lily curve

One floral form, four jewellery categories

Swarovski Classica takes the folded shape of a calla lily as its starting point. Designed under global creative director Giovanna Engelbert, the collection spans 29 pendant, bracelet, ring and earring designs. The flower's curved outline links the pieces, giving the range a shared visual language across different scales.

Swarovski's collection page shows how that idea works in wear: a bangle wraps around the wrist, earrings curl like petals, and a choker opens into a sculptural motif. The emphasis is on the outline and volume of the metal, with stone-set areas adding highlights.

Sterling silver, with selected gold coatings

The brand specifies sterling silver from recycled sources and Swarovski Zirconia. Selected pieces also have an 18K gold coating. Here, 18K describes the coating rather than a solid-gold construction; the stones are identified as zirconia, not diamonds.

Those distinctions matter when reading the collection's material descriptions. The recycled-source statement refers to the silver, and the gold treatment applies only to selected designs. It does not establish a recycled-content percentage for the whole finished piece.

Ariana Grande in a layered campaign portrait

Ariana Grande appears in the campaign photographed by Mert and Marcus, with the concept developed by Engelbert. In the supplied portrait, silver-tone cuffs are stacked over black sleeves, while a curved pendant and earrings repeat the same petal-like forms. The styling makes the relationship between the larger and smaller pieces easy to see.

The date and availability

Swarovski Japan issued its announcement on September 2, 2026, identifying September 2, Japan time, as the campaign launch date. The release said Classica was already on sale through Swarovski stores and swarovski.com. It did not specify the collection's first retail-sale date, so September 2 should be read as the release and campaign date.