Graff’s September bridal campaign: a Riviera romance and three approaches to the engagement ring
Stella Hanan and Parker Van Noord move from proposal to wedding celebrations. Promise, Icon and Flame settings, alongside coordinated bridal jewels, shape Graff’s 2026 campaign.
A story on the Riviera
Harper’s Bazaar Arabia reported Graff’s new bridal campaign on 1 September 2026. Stella Hanan and Parker Van Noord appear at Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat, France, in a story moving from proposal to wedding celebrations.
Three settings, three visual priorities
The report highlights the Promise, Icon and Flame engagement settings. Named after the 603-carat Lesotho Promise rough diamond, Promise frames its centre stone with shoulder stones. Icon surrounds the centre with a pavé diamond halo and continues the diamonds along the band; Flame pairs a solitaire with a pavé band. Their distinction lies in the arrangement of light around the centre, perimeter and shoulders, rather than simply the size of a stone.
Jewels at the scale of a hand
A close-up of intertwined hands puts an engagement ring and wedding bands into a wearing context. JEWEL DAILY observes a contrast between different band widths and rounded stone outlines, while the gesture makes the jewels part of the story.
Beyond the ring
Round, oval, pear and heart-shaped diamond rings appear alongside Butterfly, Tilda’s Bow, Laurence Graff Signature and Classic Graff creations. Necklaces, earrings, bracelets and tiaras extend the bridal offering into a complete look. In JEWEL DAILY’s reading of the final portrait, diamonds at the ear, neck and hand echo one another and move the eye between several points, rather than concentrating attention on a single ring.
Full article
Graff Celebrates Love With A Glittering New Bridal Campaign
Graff Celebrates Love With A Glittering New Bridal Campaign
by Aditi Jayson · September 1, 2026
A proposal, a promise and extraordinary diamonds take centre stage in Graff’s romantic new bridal campaign
Few things mark the beginning of a new chapter quite like a diamond. For its latest bridal campaign, Graff turns that sentiment into a love story, pairing some of the House’s most exceptional jewels with the sun-soaked romance of the French Riviera.
Starring Stella Hanan and Parker Van Noord, the campaign unfolds at Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat. It follows the couple from proposal to wedding-day celebration, with Graff diamonds at the heart of each moment.
The House’s Promise, Icon and Flame engagement ring settings are at the fore. Each is inspired by one of the remarkable diamonds from Graff’s history. The Promise setting, for example, takes its name from the 603-carat Lesotho Promise rough diamond, framed by distinct shoulder stones.
The Icon offers a different expression of romance. A halo of pavé diamonds surrounds its centre stone and continues around the band. Meanwhile, the Flame pairs a central solitaire with a pavé diamond band designed to enhance its brilliance.
Across the campaign, the bridal settings feature round, oval, pear and heart shape stones that illustrate the maison’s vast repertoire. They are styled alongside pieces from the Butterfly, Tilda’s Bow, Laurence Graff Signature and Classic Graff collections, with the bridal offering extending beyond rings alone – necklaces, earrings, bracelets and tiaras appear throughout.
For Graff, the individuality of each diamond is central to the story. Every engagement ring is handcrafted to showcase the stone itself, creating a piece intended to feel as personal as the relationship it represents.
The result is a polished take on modern romance, shaped by Graff’s signature craftsmanship and a legacy of extraordinary diamonds.
For more information, visit Graff.com
Images supplied
Image · Source
Stella Hanan and Parker Van Noord in the bridal campaign at Villa Ephrussi de Rothschild.
Graff / Harper’s Bazaar Arabia
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