Luxury clients in China and the US: what shapes demand
Image · McKinsey & Company / The Business of FashionA survey of more than 2,000 luxury clients explores desirability, exclusivity, discovery and meaningful experiences. This broader luxury study offers context for jewellery retailers considering personal service, client relationships and digital discovery.
What the report says
McKinsey compares US and Chinese luxury clients’ expectations of brands, exclusivity and experiences. Its findings emphasise personalised service and adviser relationships in China, and access and insider experiences in the US.
JEWEL DAILY perspective
Our reading: jewellery retailers can turn these observations into service experiments rather than directly applying a broad luxury conclusion. Assess whether an appointment helps someone find a fit, understand materials and continue the conversation after leaving.
Also check whether search results, social posts and product pages agree on dimensions, names and aftercare. A complex purchase benefits from dependable information across discovery channels.
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