Graff Celebrates Love With A Glittering New Bridal Campaign

by Aditi Jayson · September 1, 2026

A proposal, a promise and extraordinary diamonds take centre stage in Graff’s romantic new bridal campaign

Few things mark the beginning of a new chapter quite like a diamond. For its latest bridal campaign, Graff turns that sentiment into a love story, pairing some of the House’s most exceptional jewels with the sun-soaked romance of the French Riviera.

Starring Stella Hanan and Parker Van Noord, the campaign unfolds at Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat. It follows the couple from proposal to wedding-day celebration, with Graff diamonds at the heart of each moment.

The House’s Promise, Icon and Flame engagement ring settings are at the fore. Each is inspired by one of the remarkable diamonds from Graff’s history. The Promise setting, for example, takes its name from the 603-carat Lesotho Promise rough diamond, framed by distinct shoulder stones.

The Icon offers a different expression of romance. A halo of pavé diamonds surrounds its centre stone and continues around the band. Meanwhile, the Flame pairs a central solitaire with a pavé diamond band designed to enhance its brilliance.

Across the campaign, the bridal settings feature round, oval, pear and heart shape stones that illustrate the maison’s vast repertoire. They are styled alongside pieces from the Butterfly, Tilda’s Bow, Laurence Graff Signature and Classic Graff collections, with the bridal offering extending beyond rings alone – necklaces, earrings, bracelets and tiaras appear throughout.

For Graff, the individuality of each diamond is central to the story. Every engagement ring is handcrafted to showcase the stone itself, creating a piece intended to feel as personal as the relationship it represents.

The result is a polished take on modern romance, shaped by Graff’s signature craftsmanship and a legacy of extraordinary diamonds.

For more information, visit Graff.com

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