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Independent jewellers: social discovery, personal service
이미지 · Jewel360 / The CenturionJewel360 combines transaction data with a survey of independent jewellers. Its release highlights social media influence, face-to-face sales and demand for gold and custom pieces. Findings describe the participating businesses, not all jewellery buyers.
What the report says
Among Jewel360’s respondents, 90% said social media affects customer requests and 94% reported closing almost all sales face to face. These percentages describe participating independent jewellers, not all consumers.
JEWEL DAILY perspective
Our reading: examine the handover from online discovery to in-store decisions. Content can answer questions about scale, styling, custom work and appointment preparation. Track enquiries and appointments alongside likes.
For custom work, explain design revisions, treatment of old materials, timing and aftercare early. Clear expectations make the service easier to assess and reduce repeated explanations during production.
관련 기사
이미지 · McKinsey & Company / The Business of FashionLuxury clients in China and the US: what shapes demand
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이미지 · De Beers GroupUS diamond consumers: self-purchase and non-bridal demand
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이미지 · Deloitte India