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China’s 2025 jewellery industry: annual findings
Imagem · 中国珠宝玉石首饰行业协会GAC’s April briefing presents findings from its 2025 industry report, including retail recovery, channel adjustment and differences between product categories. It also reviews e-commerce, cross-border trade, research activity and high-jewellery demand.
What the report says
GAC’s public briefing summarises its 2025 industry report: retail recovery, channel adjustment and divergent category performance, alongside cross-border commerce, trade and high-jewellery demand.
JEWEL DAILY perspective
Our reading: split the broad jewellery market by material, price band, channel and purpose before applying national figures to one business. Growth in the total market can coexist with pressure on individual stores.
For stores, examine units sold, repeat purchase, acceptance of workmanship charges and stock turnover. For online channels, add returns and acquisition costs. Connecting the overview with these operating measures makes a category opportunity easier to test.
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