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Precious metals: changing jewellery demand and material choices
Imagem · CIBJOCIBJO compares gold, platinum and silver jewellery markets as metal prices rise. It discusses differences between sales value and manufacturing volume, substitution between metals and the growing importance of provenance in supply chains.
What the report says
CIBJO’s review of 2025 describes a divergence between jewellery spending and fabrication volumes, alongside substitution among gold, platinum and gold-plated silver products. It also discusses supply-chain provenance.
JEWEL DAILY perspective
Our reading: changing a metal means more than revising a cost sheet. Colour, perceived weight, joints, setting construction and maintenance need to be considered by design and manufacturing teams together.
Separate metal, workmanship and distribution costs before testing different product combinations. Treat substitution as a question to investigate in a particular customer group, rather than assuming a short-term market observation applies to every wearer.
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